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Knowledge workers spend 58 percent of their day on what Asana calls “work about work”: meetings, coordination, status checks, information searches, and other activity that surrounds the work they were actually hired to perform. In its 2023 Anatomy of Work Global Index—a survey of 9,615 knowledge workers across six countries—respondents estimated that better processes could save them nearly five hours each week. Organizations invest heavily in people, technology, systems, and

A purchasing team lowers its transaction cost while operations waits longer for materials. A customer-service group shortens calls while repeat contacts rise. An approval process gets faster, yet customers still wait days for a result. Those improvements are real. The purchasing team may genuinely have reduced its cost per transaction. The service center may have measurably shortened calls. The approval step may really be faster than it was before. The problem is that improvi